Just reducing the amount of stuff doesn’t make something simple. You have to leave the right things in so the thing is useful.<\/p>\n
… and the right amount depends on the needs of the person<\/strong> the thing is for.<\/p>\n For something to be appealing<\/strong>, it can’t just be a reduction to the most essential. It needs to contain as MUCH vibe<\/strong> as possible, as dictated by the brand.<\/p>\n Ah, there I said it, finally: brand<\/strong><\/em>.<\/p>\n Brand is how you know what’s necessary<\/strong>, beyond pure function. It’s actually also how you decide which functions are most important, and how to present them.<\/p>\n The brand is how you get to know the person<\/strong> a thing is for. What are they like? What do they need? What are they used to?<\/p>\n If you try to design for everyone, you can’t make important decisions about what to include and how to present it.<\/p>\n Simple is scary because if you don’t have a well defined brand, and don’t know this person well enough, you have no idea what should stay or go.<\/p>\n You won’t want to cut anything away because “it could be useful.” You’re thinking, erroneously, that your thing is for EVERYONE. It’s not. Even if it is, if you market a thing to everyone no one will look. Even solar panels, things everyone needs and wants, are marketed to a demographic.<\/p>\n So get your brand together, cut the fluff and make some impact.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Why do designers always have make everything more complicated than it needs to be? (AKA why designers complicate things)<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts\/68"}],"collection":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":7,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":88,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts\/68\/revisions\/88"}],"wp:attachment":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Simple isn’t the most basic common denominator<\/h2>\n
Why is brand important for simplicity?<\/h2>\n
Simple is scary<\/h2>\n