{"id":276,"date":"2024-01-19T09:33:28","date_gmt":"2024-01-19T09:33:28","guid":{"rendered":"http:\/\/monsta.local\/?p=276"},"modified":"2024-02-04T07:17:08","modified_gmt":"2024-02-04T07:17:08","slug":"not-all-branding-is-personal-but-it-should-be","status":"publish","type":"post","link":"http:\/\/monsta.local\/not-all-branding-is-personal-but-it-should-be\/","title":{"rendered":"Not all branding is personal, but it should be."},"content":{"rendered":"\n<p><strong>Most branding&nbsp;<em>is<\/em>&nbsp;personal.<\/strong>&nbsp;Personal refers to the approach taken, rather than the fact it\u2019s a brand with a person\u2019s name or face.<\/p>\n\n\n\n<p>Personal doesn\u2019t refer (at least when I use it) to the fact that you are branding a single person. You can brand a small business with a personal approach. You can brand a person with an impersonal approach. Huh?<\/p>\n\n\n\n<p>The impersonal approach means creating a brand that is NOT an authentic extension of the entity. It\u2019s starting with the desired ends and mapping the most efficient, market-friendly approach to get there. If you have no personal connection to your target market, this unfortunately the way to go. Luckily, you have a lot of personality and it is something you can capitalise on. In this case, we can take the personal approach.<\/p>\n\n\n\n<p>Branding for a personal business, side hustle, solo enterprise, is a pleasure because it&#8217;s uncovering what makes that person great, and how they&#8217;re going to improve life for many others.<\/p>\n\n\n\n<p>If you&#8217;re a you, don&#8217;t try to be a them. Brand in an honest, transparent way, and create a brand that encourages you to remain true to yourself and chase your dreams. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most branding&nbsp;is&nbsp;personal.&nbsp;Personal refers to the approach taken, rather than the fact it\u2019s a brand with a person\u2019s name or face. Personal doesn\u2019t refer (at least when I use it) to the fact that you are branding a single person. You can brand a small business with a personal approach. You can brand a person with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts\/276"}],"collection":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/comments?post=276"}],"version-history":[{"count":7,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts\/276\/revisions"}],"predecessor-version":[{"id":533,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/posts\/276\/revisions\/533"}],"wp:attachment":[{"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/media?parent=276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/categories?post=276"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/monsta.local\/wp-json\/wp\/v2\/tags?post=276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}