{"id":89,"date":"2024-01-13T12:15:28","date_gmt":"2024-01-13T12:15:28","guid":{"rendered":"http:\/\/monsta.local\/?page_id=89"},"modified":"2024-02-09T11:30:48","modified_gmt":"2024-02-09T11:30:48","slug":"about","status":"publish","type":"page","link":"http:\/\/monsta.local\/about\/","title":{"rendered":"About"},"content":{"rendered":"
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\"Ali<\/figure><\/div>\n\n\n

Ali is a crazy monster with 43 years of experience ripping shit up.<\/p>\n\n\n\n

There is no normal here. Please ask your friends on LinkedIn if you want normal (*rejoins LinkedIn…).<\/p>\n\n\n\n

I promise three things: Truth<\/strong>, Monsters<\/strong>, and Brand.<\/strong><\/p>\n\n\n\n

My story <\/h2>\n\n\n\n

(as far as it pertains to this website. Hit me up to swap memoirs any time though).<\/p>\n\n\n\n

I learned brandstrat the hard way. It started with half a decade of web and graphic design. I always thought the process was broken and I didn’t know why. I quit. Then I discovered The Futur and their Core Discovery framework, which helped me realise that design without strategy (how it ALWAYS happened with small business \/ micropeneur clients) is completely fucked and a waste of money and time. Business people need brand strategists before designers, or designers who can do a bit of brand strategy themselves. BUT WHO WANTS TO PAY FOR THAT SHIT? Not a lot of small businesses, it turns out. <\/p>\n\n\n\n

Hence, MoNstA was born to offer these crucial services in ways everyone can afford. <\/p>\n\n\n\n

Stuff<\/h2>\n\n\n\n

Brand is where it all starts, but we can also extrapolate that into basic business and design assets:<\/p>\n\n\n\n